Kennedy The Label

Kennedy The Label is a family run business, lead by designer and creator, Annabelle Kennedy. 

Having grown up on the South Coast of NSW and with many years of Sydney living, Annabelle found herself in Nyngan, Outback NSW. Married to a third generation farmer, Dom. 

Together with their four small children, The Kennedy Family live on their large mixed farming property north west of Nyngan. Here they operate as a family corporation with Dom’s family. 

After many years of curating, Kennedy The Label was established in 2017, with a desire to modernise classic children's clothing and pieces, making them sustainable, durable and affordable.
In 2019, Liberty of London was introduced to the brand ensuring these iconic prints and luxurious fabrics were accessible to all. 

Timeless designs to be worn, cherished and passed down for years to come!

The label is run on farm, meaning all orders are  packed with love, (generally with little people in tow) and driven the 100km round trip from the property to the nearest local post office. 

Kennedy The Label has been fortunate to appear in an array of media opportunities from television to print, including A Current Affair, Country Style Magazine, Graziher, The Australian Women’s Weekly, The Telegraph, Stellar Magazine and in 2023 was featured seasonally in British Vogue. 

Kennedy The Label is proud to be affiliated with the Buy From The Bush campaign.