Our Story

Belinda’s Store has been operating since April 2005. Started by the incredibly clever Belinda Sanders who has turned this bustling bricks and mortar store into an iconic stop over on the Northern NSW coastline.

After many years working alongside Belinda and a love of all things in the wardrobe and the home led Sonya Hayes to take over the Store in 2023. Sonya is dedicated to keep up with all the Belinda’s Store traditions and classics that we know and love, whilst introducing a few new favourites along the way.

The Store is renowned for showcasing a beautiful and very thought out collection of pieces that last, are timeless and elegant but always with a sense of fun! It brings us pure joy to source clothing, accessories and homewares that we know our customers will love. Our customers have and always will remain at the heart of everything we do and we’re so thankful for all of you who have come for this ride with us. We couldn’t have done it without you! Our community in Store and online is forever evolving and we are so excited for the journey ahead. Would love for you to pop in to say hello or send us an email!

If you can't physically make it to Belinda's Store, we hope that this online visit will make you feel like you have had a little drop in.  Need help?  Please shoot us an email. 

It is not unusual for Belinda's Store to change on a daily basis. New goodies coming and going, friends popping in for a chat and something splendid.